About

I am a Senior Director at Hearst, where I oversee the editorial talent bookings for Cosmopolitan, House Beautiful, Seventeen, and Town & Country. With more than twelve years of experience in publishing, I’ve built a career at the intersection of culture, celebrity, and media, managing bookings and creative partnerships that define the visual and editorial landscape of major lifestyle brands.

Throughout my tenure, I have cultivated a robust network of publicists, managers, and agents across Hollywood, New York, and London. I am recognized for my strategic ability to identify and secure talent—ranging from established celebrities to emerging voices—whose resonance aligns with the editorial and commercial ambitions of my brands. My work spans the full spectrum of production and partnership: from conceiving magazine covers and digital features to programming cultural summits and curating exclusive industry events.

In my current role, I lead the entertainment strategy for several of Hearst’s flagship publications by developing comprehensive coverage plans centered on influential talent whose fandoms intersect meaningfully with those brand audiences. I collaborate closely with sales, marketing, and events teams to ensure cohesive cross-platform execution—from talent partnerships and content creation to social strategy and performance measurement.

Previously, I have held full-time editorial positions at Allure, Architectural Digest, Bon Appétit, Glamour, Marie Claire, Out, Teen Vogue, Vanity Fair, and Vogue. Beyond Hearst, his contributions extend to Apex for Youth, Departures, Fire Island Tea, Galore, Gay Times, Nylon, Self, Polyester Zine, The Shorty Awards, TINGS, and Wealthsimple.

Losgar’s career reflects a deep commitment to storytelling through talent—bridging the creative and commercial sides of contemporary media to craft cultural moments that resonate globally.

I am currently based in New York City.

Contact

pitches: maxwell.losgar@hearst.com
professional inquiries: maxwell.losgar@gmail.com